Graphic Designer | A Must Have Business Relationship

Graphic designers create visual materials that effectively communicate information for advertising, publications, movies, posters, signs, websites and many more. They use a creative process that combines art and technology to efficiently communicate ideas. The designer works with a variety of communication tools in order to express a message from a client to a particular audience.

In today’s technology driven world, a Graphic Designer is a “must have” for a business. Most people do not use the phone book to look up your number or address anymore. They go straight to Google via their phone, tablet or computer. Graphic designers help your brand stand out; whether it is on paper or online.

What to look for in a graphic designer?

A marketing mindset – Your graphic designer should be someone who can not only work well with their tools, but that can take your marketing visions and make them reality!  A designer with good marketing instincts will be able to help you brand your business across all platforms digital and print.

An established portfolio – Greatness comes with experience. Does your graphic designer have a portfolio? If you are not sure, ask. 

Education plus experience – Yes, experience is great, but your graphic designer should have design training in addition to being well versed in the tools and software that they use.  Ask them if they know how to format your jobs properly for your printer. Can they create graphics that look well on the web?  A great designer can do both!

Business Skills – Being a professional means that they can return calls and emails promptly, show up on time for meetings, and have a detailed plan for your project. Does your graphic designer have great business skills?

We are a visual world!  And content marketing is the buzz word for 2013. Can your graphic designer create you consistent professional content both for traditional marketing and for the digital space?

Here are a few ways Graphic Designers help your business.

• Business Cards
• Brochures
• Letterhead and Envelopes
• Post Cards
• Website

• Social Media Sites (Facebook, Twitter, etc.)

• Company Blog

• Email
• And many more!

Here at Creative Printing we have a fantastic, creative Graphics Department! We can ensure that your designs are cohesive and appealing for your target consumer. Contact us today if you would like to inquire about how our Graphics department can help your business.