Company Newsletters are important to keep in touch and create loyal relationships with your customers. Plus, it’s a cost effective and simple way of marketing. You can’t beat that!
What to include in your newsletter … a great, catchy name. To get your customers attention, focus on quality content. For instance, you want articles to be relevant and informative. Try not to focus solely on your business and sales goals. By this we mean, remember the 80/20 rule: 80% education and entertainment and 20% sales. Use your customers and include testimonials. Including a call to action is important. So remember to link to your website and social media sites! Don't forget your contact information like your address, phone number and website. Believe it or not, many businesses often leave their contact information out.
Make your newsletter fun! Some examples include:
- Advertise promotions and specials
- Include a coupon or E-coupon that your customers and clients can redeem
- Crossword puzzles
- Interview an expert
- Add QR codes to your website or social media sites. This allows your customers to easily access your information and website.
If you are a business to business company, promote the businesses you work with or partner up with one of them for the newsletter. Split the costs of printing, postage and time involved in producing your company newsletter.
Now, you’re possibly thinking, how often should I send out my newsletter? This all depends on what you want to achieve. Think like your customers! You may want to consider monthly or quarterly, depending on time, staff and finances. If you are limited … start with a quarterly newsletter. If you send out your newsletter to often, customers eventually begin to overlook it and just send it to the recycling bin. So remember, keep your newsletter interesting and not to lengthy.
If you’re wondering how to make your newsletter more effective, be sure you proofread. It is a reflection of you and you’re company. Remember, two eyes are better than one. Check out our blog for tips on how to proof a print job!
Another way to make your newsletter effective is to invest in a designer for advice on layout and graphics
. Today’s society has become very visual, if it looks boring, most likely it will not be read. It’s also important to remember, once you commit to a newsletter program, keep it coming regularly. Customers expect consistency.
Creative can help you print and send newsletters. We are like a “one stop shop!” Our graphic designers can professionally design your newsletter and layout. This allows you to have a consistent professional design from your logo, to your brochures and even on your website.
Keep printing cost down! Printing in house is ineffective. It’s not just paper and ink … bulk printing in house means more maintenance and a shorter life span for your office’s printer.
Use our mailing services. Save your employees time … let us mail them for you. And don’t forget the money you will save on postage.
To learn more contact Creative Printing. We are a locally owned small business that is here to assist you in all your printing needs.
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