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Subscribe to this list via RSS Blog posts tagged in How less is More in Graphic Design

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Graphic Design is everywhere! We see it on street signs, billboards, television, online, in restaurant menus, business cards, books, and many other places. Graphic design combines text and images in a creative manner in order to reach a particular audience visually. They make things “look pretty” in order to grab the target audiences’ attention.

A logo is not just something that is visually appealing it is creating a brand and communicating what a company is/does without much needed explanation. The first stages do not involve much designing at all, but more so research.

Creative Graphic Design - Logo - A+ Smiles

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Posted on
Do you ever look at a sign going down the road and think, “That is too much”? The key to designing signs, business cards, etc. is to make them stand out and not look too busy.

The less you use in designing the better. You want people to read your signs and cards.
 
Let's take a look at some Tips to show how less is more in Graphic Design.
 
  1. Often people think that every area of white space has to be filled. This is not the case. White space is okay!
  2. Don’t use too many effects. This will take away from the message you are trying to give.
  3. Avoid using more than 3 fonts per design. This will make your design look unprofessional and busy.
  4. Don’t choose a font just because you think it is cool. Be sure it goes with the theme and is the right height so that it is visible.

     

    Letter Height Visibility Chart

    Creative Printing of Bay County - Panama City, Florida - How Less is More in Graphic Design - Font Size Chart

     

  5. Avoid using too much information. If there is too much, potential customers will skip it all together. The less that is on your card or sign the more it attracts attention to your main points.
  6. When using graphics or pictures, make sure they look professional and only use one or two. Too many will make your design too busy.
  7. It’s important to have a focal point, something that draws your eye and then everything should flow out from there. You want your eyes to move to all parts of your design.
  8. When aligning your text, don’t feel like it has to be centered. Left or right justified looks more professional.
  9. Remember when choosing your colors, that different colors affect the way you feel.
  10. The best way to ensure that your text will be clear at a long distance is to use a high contrast color, such as White on Black.  Blue on Green is more difficult to see from a distance.

    Creative Printing of Bay County - Panama City, Florida - How Less is More in Graphic Design - High Contrast Colors

     11.   When choosing colors for your company logo or any design project, it's important to look at the color wheel. You don't want to choose colors that are beside each other. Choose colors that are across from one another, so that they stand out and better.

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