Your Business Logo – A Critical Component of Your Business Strategy

Let Us Get Creative

You want your business to succeed and to prosper. We do too. If you succeed, and we help you in some way, then we will both go on to do more business independently and as partners. It’s the win:win scenario all of us are looking for.

And when it comes to your business logo, we can help. Your logo is a critical component of your business plan. Furthermore, an effective logo must be credibility-based. If it is, it will have power to influence your company messages. You need a good logo because a bad or indifferent one can actually undermine your attempts at success.

Logo Research, Study and Evaluation

Here at Creative Printing we’ve studied and researched logos for a long time. We’ve been influenced by a lot of professionals including the late graphic design legend, Saul Bass. He created, among other logos, the logos for AT&T, United Airlines, United Way, Rockwell International, and Alcoa.

The Credibility-based Logo

So what is a credibility-based logo? As individuals, we realize that credibility is based on competence, reliability, and forward thinking. Likewise, a company high in expertise, trustworthiness, and forward thinking will be viewed as credible. This is because people relate to companies the same way they relate to people. These are brand-customer relationships. Thus, your company logo plays an important role in an integrated marketing communication system.

Your logo is the “symbol” of your company. As such, its role is to project your company’s unique credibility attributes.

At Creative Printing, How Do We Create a Credibility-based Logo?

We agree with, and adopt, Saul Bass’s basic logo planning approach. He said:

“Each program begins with the formulation of a set of objectives and a verbal description of what the client logo should say. These are the design attributes we want to portray in the new logo. We study the company, visit its offices, interview and meet with its people and come to a very clear definition of what attributes are to be symbolized before any designing is done. Intent has to be articulated before you begin, or you just get sucked into a process where everything you do is self-justifying. Logo planning is ninety percent of the design effort.” -Saul Bass

The Team Effort

At Creative Printing, we work with you. We listen to understand your business and your goals and objectives. We want to receive your input and to feel your passion for your business. We put that ninety percent of logo planning into the design effort. Then – and only then – do our graphic artists go to work to produce your critical, credibility-based logo.

If you’re ready for a new logo – or to redesign an old logo – please contact us. We want your business to succeed, and we can help. At Creative Printing of Bay County it’s a team effort. Your success is our success.

Want to get in a little better shape for the summer of 2014? Then think about getting in touch with the fitness specialists at ABSolute Fitness. They’re located right here in Panama City, Florida. They found us online, and we recently had the pleasure of designing their logo. We are proud to share their testimony of promoting physical fitness for everyone.

ABSolute Fitness provides solid exercise and nutrition programs that can help you meet your fitness goals. Whether you want to loss or gain weight, tone up, or build muscle, they can create a plan just for you. They’ve got a New Year Fit You challenge that will help you get in condition for those summer activities like volleyball, golf, swimming, surfing, diving, kayaking, sailing, hiking, biking, or just working on your tan on beautiful Panama City Beach.

We hope you enjoy the fun found in Florida, and we’re pleased to have ABSolute Fitness as a business partner.

This is awesome. You guys all did such a great job with this! We look forward to working with you again in the future!
Respectfully,
Sheneese T.

Here at Creative Printing our graphic designers work closely with you to get the logo that you envisioned and help your brand stand out. Call or stop by to get started and we will gladly assist you throughout the entire process. Remember, here at Creative, we are a one stop shop, for all of your printing needs.

Stay tuned next month as we share another Small Business Spotlight from here in Panama City, Florida. Thank you for your support.

Life on the Gulf Coast is beautiful!   A local carpentry company is a great resource to keep your home maintained and beautiful!  In need of home repairs? Home remodel? Maybe just in need of a trusted company to perform home maintenance on your vacation home? Young Carpentry & Home Maintenance is for you. They have been proudly serving 30A and surrounding areas since 2006 and look forward to meeting new home owners. 

They offer a wide variety of services:

• Home Cleaning Services
• Kitchen/Bathroom Remodels
• Home Watches
• Hurricane Preparedness Deployments
• And many more

A+ Smiles,a Pediatric Dental Office in Panama City is now open! Dr. Eric Berry and Dr. Matthew Ticola are experts in their field of dentistry and look forward to serving the dental needs of children in our area.

From logo design, business stationary, office décor, signage, door vinyl, outdoor signs and everything in between .... A+ Smiles chose to Get Creative! They are a great example of how to utilize our graphic designer and printing services to create and keep a professional consistent image. Large format prints make great décor and can be mounted to either black or white foam board or printed on canvas to give your office a new look. Use large format prints as an easy way to display your logo at the office!

Logo

Graphic Design is everywhere! We see it on street signs, billboards, television, online, in restaurant menus, business cards, books, and many other places. Graphic design combines text and images in a creative manner in order to reach a particular audience visually. They make things “look pretty” in order to grab the target audiences’ attention.

A logo is not just something that is visually appealing it is creating a brand and communicating what a company is/does without much needed explanation. The first stages do not involve much designing at all, but more so research.

Several months ago, we shared a 2 part series regarding How Color Makes You Feel. Now we would like to share what brand colors say about your business. As we all know branding is crucial for your business and how customers/clients recognize you.  Did you know that color is the most noticed and remembered part of your business? It is important to have a matching color scheme across the board, from your logo, website, business cards and more.  Here at Creative Printing we have a wonderful graphics department that will help you develop your brand and have a matching scheme from online to print. Contact us for more information. Feel free to comment below to share how your brand color has helped your business.

Graphic designers create visual materials that effectively communicate information for advertising, publications, movies, posters, signs, websites and many more. They use a creative process that combines art and technology to efficiently communicate ideas. The designer works with a variety of communication tools in order to express a message from a client to a particular audience.

In today’s technology driven world, a Graphic Designer is a “must have” for a business. Most people do not use the phone book to look up your number or address anymore. They go straight to Google via their phone, tablet or computer. Graphic designers help your brand stand out; whether it is on paper or online.