Your Business Logo – A Critical Component of Your Business Strategy

Let Us Get Creative

You want your business to succeed and to prosper. We do too. If you succeed, and we help you in some way, then we will both go on to do more business independently and as partners. It’s the win:win scenario all of us are looking for.

And when it comes to your business logo, we can help. Your logo is a critical component of your business plan. Furthermore, an effective logo must be credibility-based. If it is, it will have power to influence your company messages. You need a good logo because a bad or indifferent one can actually undermine your attempts at success.

Logo Research, Study and Evaluation

Here at Creative Printing we’ve studied and researched logos for a long time. We’ve been influenced by a lot of professionals including the late graphic design legend, Saul Bass. He created, among other logos, the logos for AT&T, United Airlines, United Way, Rockwell International, and Alcoa.

The Credibility-based Logo

So what is a credibility-based logo? As individuals, we realize that credibility is based on competence, reliability, and forward thinking. Likewise, a company high in expertise, trustworthiness, and forward thinking will be viewed as credible. This is because people relate to companies the same way they relate to people. These are brand-customer relationships. Thus, your company logo plays an important role in an integrated marketing communication system.

Your logo is the “symbol” of your company. As such, its role is to project your company’s unique credibility attributes.

At Creative Printing, How Do We Create a Credibility-based Logo?

We agree with, and adopt, Saul Bass’s basic logo planning approach. He said:

“Each program begins with the formulation of a set of objectives and a verbal description of what the client logo should say. These are the design attributes we want to portray in the new logo. We study the company, visit its offices, interview and meet with its people and come to a very clear definition of what attributes are to be symbolized before any designing is done. Intent has to be articulated before you begin, or you just get sucked into a process where everything you do is self-justifying. Logo planning is ninety percent of the design effort.” -Saul Bass

The Team Effort

At Creative Printing, we work with you. We listen to understand your business and your goals and objectives. We want to receive your input and to feel your passion for your business. We put that ninety percent of logo planning into the design effort. Then – and only then – do our graphic artists go to work to produce your critical, credibility-based logo.

If you’re ready for a new logo – or to redesign an old logo – please contact us. We want your business to succeed, and we can help. At Creative Printing of Bay County it’s a team effort. Your success is our success.

Do you have a design idea in mind and are not sure how to create it? Are you starting your own business and need a logo? You know that you need a graphic designer to create your vision. Hold on a minute before running out and just using any designer! It is important to do your “homework” and find a graphic designer that knows what they are doing. We have customers come in all the time with graphics that needs to be re-designed in order for them to print properly or the designer they originally went to did not get the design right. Our Panama City Print Shop wants to help you get quality work without incurring extra costs. Take a look at these 6 questions to ask a graphic designer before hiring.

Do you use brochures as a marketing tool for your business? If not, you should, because this type of marketing material is a great way to provide important information about your company, products or services. Brochures are a great way to get your business brand in the hands of potential and current customers.

Do you recognize Apple, Nike, Pepsi, and McDonalds logos every time you see them? Why is that? A lot of time and work are put into the logo design process to get it just right so it makes a big impact on consumers. Logos need to be distinctive and stand out among the others. Branding your company begins with the development of your company logo.

So what goes into the Logo Design Process? Below the process is explained and you can visually see how much work it takes to get the logo desired for your business. From client meetings, to sketches, editing and digital design, this is a tedious process.

Here at Creative Printing our graphic designers work closely with you to get the logo that you envisioned and help your brand stand out. Call or stop by to get started and we will gladly assist you throughout the entire process. Remember, here at Creative, we are a one stop shop, for all of your printing needs.

Graphic Design is everywhere! We see it on street signs, billboards, television, online, in restaurant menus, business cards, books, and many other places. Graphic design combines text and images in a creative manner in order to reach a particular audience visually. They make things “look pretty” in order to grab the target audiences’ attention.

A logo is not just something that is visually appealing it is creating a brand and communicating what a company is/does without much needed explanation. The first stages do not involve much designing at all, but more so research.