Graphic Design is everywhere! We see it on street signs, billboards, television, online, in restaurant menus, business cards, books, and many other places. Graphic design combines text and images in a creative manner in order to reach a particular audience visually. They make things “look pretty” in order to grab the target audiences’ attention.
A logo is not just something that is visually appealing it is creating a brand and communicating what a company is/does without much needed explanation. The first stages do not involve much designing at all, but more so research.
When developing a logo it is important to ask yourself the following questions:
- Who is my client?
- What do they do?
- What do they like?
Next, check local/national competitors to make sure your logo does not look just like another companies. Your logo should be unique, so get creative. Most designers prefer to start with sketches to help get ideas flowing. Once they have a good example sketched, they transfer this digitally and start creating rough drafts for the customer to review. After the graphic designer receives feedback from the client, they can begin to narrow down the logo design until the perfect, final logo is created. Once the logo is finalized it is important to incorporate the design into everything you do offline and online, so that your logo is visible everywhere, properly displaying your brand. For example, you want your logo displayed at your office, on your business cards, brochures, TV ads, print ads, email, website, social media sites, etc.
Steps to creating a logo
- SKETCH AND CONCEPTIONALIZE
- DESIGN AND DEVELOP
- PRESENT IDEAS TO CLIENT
- REFLECTION AND REVISION
- THE FINAL PRODUCT
Take a look below at several samples of how our experts can help you create the logo you envisioned.
Additional Tip: After your logo has been developed, discuss with your graphic designer about creating a style guide document with what colors were used, font types, and images so that you can match your newly designed logo to all your marketing material.
Contact us to discuss what you have in mind for your logo design and our friendly team will gladly assist you. Remember, here at Creative we are a one stop shop for all of your printing needs.