Business cards are the most important marketing tool that your company uses. They are often the first representative of your business and easily the one that sticks around the longest. How can you make sure that your business cards are doing everything they can to promote your business in a positive way?
Here's what you need to know:
1. Go with the pros. Running a small business on a budget--or starting a new business from scratch--might require some creative financial planning, but don't skimp on business cards. DIY cards look cheap and make your potential clients think you don't care about the details. Hire a professional printing company to print your business cards, and show your clients that you're serious about your business.
2. Short and sweet. Don't try to write a novel on your business cards. Only include the information that is actually pertinent, such as company name, your name, basic contact information including your e-mail address and website.
3. Don't be cute. Every small business owner wants their business cards to be memorable, to stand out from the crowd. Don't try to do this by being cutesy with your business cards. This means no knock-knock jokes and no cartoon characters (unless you happen to be in the cartoon business). Instead, stand out by using a sharp design and textured paper. Or, if you're really feeling adventurous, consider something really out-of-the-box like a structural aspect, like this business card with tear-tabs:
Or these clear plastic business cards:
4. Use a smart design. The design of your
business cards should be appropriate for your business. If you run a landscaping business, don't put wine glasses on your business cards. Choose graphics and layouts because they represent your business, not because they're your favorite color or because they remind you of your favorite vacation spot.
5. Catch the typos. Handing out typo-ridden business cards is a death sentence for your marketing efforts. Be sure to check and double-check spelling of names and especially addresses and phone numbers. And if you get a new number or your website URL changes, it's time to get
new cardsand toss your old ones in the recycling bin.
